![]() ![]() “Since acquiring both the Babies R Us and Toys R Us brands in 2021, our mission has been laser-focused on bringing them back to America,” said Yehuda Shmidman, chairman and CEO of WHP Global. Starting with a video feature from actress and first-time mother-to-be Gina Rodriguez. flagship opening, Babies R Us will begin to roll out content and resources for new and expecting parents across its digital channels. Babies R Us will debut new interactive experiences for customers, such as a Stroller Test Track, Bon Voyage Photo-Opp station where parents can announce their new arrival, and a Wishing Tree, where friends and family members can share their well wishes for babies.Ĭustomers can also expect modern versions of the brand’s classic features including a Baby Registry Lounge, Nursery Design Center with room set displays, Learning Center for private events and educational workshops to engage and support parents and caregivers, and a Comfort Zone to feed or change baby, all designed to make shopping for baby an engaging, enjoyable, and stress-free experience.Īhead of the U.S. The new Babies R Us flagship at American Dream will offer a full range of products, services and expertise to support the needs of new and expecting parents and families. “We are excited to add the first Babies R Us flagship to our robust retail and entertainment lineup and know that families with young children and expecting parents will be thrilled to have access to this incredible destination for all their baby related needs.” “Following the success of the Toys R Us flagship, which opened just over a year ago, we are thrilled to see Babies R Us back in the US as part of the unparalleled retail experience that can only be found at American Dream,” said Don Ghermezian, president and CEO of American Dream. WHP Global, a leading brand management firm and owner of Babies R Us, announced a new partnership with American Dream to bring Babies R Us brand back to customers in the US with the debut of its first flagship store, which is scheduled to open this summer. The mall showed signs of rebound and popularity during a visit we made in October 2022, beating expectations that the mall was slipping deeper into trouble.General Business Babies R Us Returning to US with American Dream Store On Jan 10, 2023 “That’s their whole thing - to draw people with experiences,” said Craig Parcells, a broker in Parsippany with real estate services firm JLL, in an interview last year.Įxplosive, flammable, carcinogenic: NJ neighborhoods put at risk by the hazards next door ![]() The store is leaning into its experiential offerings, like photo ops, a stroller test track, and wishing tree “where friends and family members can share their well wishes for baby,” the Tuesday announcement reads.Ĭustomers can also expect a baby registry lounge, and a learning center for private events and educational workshops for parents and caregivers. “Our plan to open Babies R Us at American Dream in the coming months is a huge milestone in the return of Babies R Us to the USA., and it sets the stage for a national rollout of Babies R Us in the future.” “Our mission has been laser-focused on bringing them back to America,” said WHP Chairman and CEO Yehuda Shmidman. The chain was known for iconic toy brands for kids and their Geoffrey the Giraffe mascot, both now available at the American Dream store. Toys R Us, formerly headquartered in Wayne, filed for bankruptcy in 2018, closing all its stores. More: Here are all the restaurants that opened in North Jersey in 2022 “We are excited to add the first Babies R Us flagship to our robust retail and entertainment lineup and know that families with young children and expecting parents will be thrilled to have access to this incredible destination for all their baby related needs,” said American Dream CEO Don Ghermezian, in a statement.īrand management firm WHP Global owns Babies R Us and Toys R Us, having acquired parent company Tru Kids in 2021. It comes on the heels of Toys R Us reopening with a flagship store at the Meadowlands megamall in December 2021. Watch Video: Take a look inside the new Toys R Us at American Dream mallĪfter closing its last store in 2018, infant products retailer Babies R Us is reopening its first store in the U.S: a flagship store at American Dream this summer. ![]()
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